Custom IDX websites for real-estate agents who own what they pay for.
Hand-coded sites with full MLS integration, IDX §11 compliance baked in, source-code ownership after 12 months, and one operator on the line. The alternative to Sierra Interactive, BoomTown, Real Geeks, and Luxury Presence templates.
Templated platforms are rentals. You never own the site.
Sierra Interactive, BoomTown, Real Geeks, kvCORE — same site as 3,000 other agents in your MLS, same templated layout, same SEO penalty for duplicated content. You pay $300–$600 a month forever, and the day you cancel, your URLs, your leads, and your domain go to whoever runs the platform.
Luxury Presence and the high-end agencies will custom-design a site for $20K-$40K up front, but they hand you a WordPress install that breaks at the first MLS schema change, charge you another retainer for ongoing care, and route every edit through an account manager. You wait 3 weeks for a hero-image swap.
There's a middle ground: a custom-coded IDX site at the same monthly range as Sierra and BoomTown, that you actually own outright. That's what this is.
A real custom site. Built around your brand, your MLS, your buyers.
Discovery call (free, 20 min). Fixed-price quote within 48 hours. Weekly demos starting in week one — you see real progress every week, not slide decks. Launch in 3–5 weeks (Reach), 4–6 (Refine), 6–8 (Expand), or 8–12 (Anchor).
Every site ships on the same baseline: full IDX integration with 15-minute MLS sync, mobile-first responsive design, WCAG accessibility, Lighthouse 98+ guaranteed, SSL + daily backups + uptime monitoring, source code in a Git repository you own, domain + hosting accounts in your name, zero platform lock-in. 30 days of post-launch refinement included.
After the 12-month minimum, you can cancel any month with 30 days notice and the site keeps working — you take everything: domain, code, leads, content, hosting, the entire stack. That's the difference between renting and owning.
What ships on every IDX website.
- Live property search
- 8-tier autocomplete (city, hamlet, school district, ZIP, MLS#, street, neighborhood, county). Map search with marker clustering. Saved searches with email alerts.
- Full MLS integration
- RESO Web API or RETS. Updated every 15 minutes. Photos pull automatically. Cross-MLS price history per listing on Refine+.
- Mobile-responsive + WCAG
- Built mobile-first. WCAG 2.1 AA accessibility. Lighthouse 98+ on every page. Real performance audits, not vendor marketing claims.
- IDX §11 compliance
- Section 11 attribution, Fair Housing structure, Withdrawn/Expired suppression, broker disclosure, EHO logo placement — handled in the build, not as an add-on.
- Lead capture into your CRM
- Wired into Follow Up Boss, kvCORE, Chime, Sierra, BoomTown, LionDesk, Top Producer, or a custom endpoint. Identity-bearing event security — clients can't spoof name/email.
- AI home valuation tool
- School-district-aware comp scoring (not just ZIP). 6-step seller funnel. Fires structured CRM events you can attribute later.
Custom IDX is the floor. Every plan ships it.
Every Reach Refine plan — from $599/mo Reach to $4,995/mo Anchor — includes a custom-coded IDX website with full MLS integration. The tiers differ in everything around the site (AI chat, workstation, marketing, multi-agent features), not whether you get a real IDX site.
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Reach
$599/mo · solo agents, 4–10 deals/yr · same monthly as Sierra, you own the code
- Custom 5-page IDX site (Home, Search, Communities, About, Contact)
- Live property search with email alerts
- AI home valuation tool
- Lead capture into your CRM
- Source-code yours after 12 months
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Refine
$1,495/mo · established agents · the Sharon Fronk package + workstation
- Up to 8 pages with hyperlocal community pages (3 included)
- Cross-MLS price history per listing
- Agent's Picks editorial layer
- AI chat with human takeover
- Tier 1 managed workstation included
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Expand / Anchor
$2,995 – $4,995/mo · teams + boutique brokerages
- Up to 25 individual agent profiles
- Lead routing rules + multi-agent dashboard
- Local SEO + Google Business Profile management
- Paid social ad management (Anchor)
- Brokerage-level branding + design system
Questions agents ask before signing.
How is this different from Sierra Interactive or BoomTown?
Same monthly range, but you get a custom-coded site (not a template shared with 3,000 other agents in your MLS) and you own the source code outright after 12 months. Sierra and BoomTown never let you take the site with you when you cancel — you're renting infrastructure forever. Reach is the honest middle ground: comparable monthly, real ownership.
What about Luxury Presence custom builds?
Luxury Presence is great if you have $30K up-front and want a beautiful brochure. But (a) their custom builds are WordPress, which means MLS schema changes break things at random, (b) every edit goes through an account manager which means a hero-image swap takes 2–3 weeks, and (c) they don't bundle the workstation or the IT — you're still fighting your own laptop on open-house morning. Reach Refine is faster to ship, owned outright, and supported by the person who wrote the code.
How long does the build take?
Reach: 3–5 weeks. Refine: 4–6 weeks. Expand: 6–8 weeks. Anchor: 8–12 weeks. The first month of the subscription covers the build; you start seeing the site take shape within the first two weeks via weekly demos. Most templated platforms launch you in a day, but you're launching the template — not your site.
Will I lose my SEO if I switch from my current site?
No. Every existing URL gets 301-redirected to its new equivalent on the new site. SEO migration is part of every build, not an add-on. We pull your current sitemap, map old paths to new paths, configure the redirects in Vercel, and verify via Google Search Console after launch.
Can it integrate with my existing CRM?
Yes — Follow Up Boss, kvCORE, Chime, Sierra Interactive, BoomTown, LionDesk, Top Producer are all in the standard hookup list. For non-standard CRMs, custom integration is a $750 setup add-on. Custom CRMs (full builds, not just integrations) are a separate service on the Capabilities grid.
What's IDX compliance and why does it matter?
IDX (Internet Data Exchange) is the regulatory framework that lets your site display all listings from your local MLS, not just your own. Section 11 of the IDX rules covers disclaimers, attribution, data display rules, refresh cadence, and what listings you can/can't show. Get it wrong and your MLS shuts off your data feed. We handle it in the build — verified compliant on Sharon Fronk's site for the Capital Region (Global MLS).
Stop renting your digital storefront.
Free 20-minute call. Talk through your business, your current platform, what would actually move the needle. No pitch, no pressure. Sometimes the right answer is "stay on what you have" — I'll tell you if it is.
Book a free call