Your site. Your code. Your leads. One person on the line.
Two products in one tier: a custom MLS-integrated website AND AssistantDB — a full agent-operations CRM that runs your day. AI Morning Briefing, pipeline kanbans, drip approval queue, two-way Calendar + SMS sync. Sharon Fronk reports hours of her workday back. Built end-to-end by one operator. The custom alternative to Sierra, BoomTown, kvCORE, and Follow Up Boss.
/public/work/sharon/dashboard.jpg · or /public/work/sharon/dashboard.mp4
1440×900 image · or 1920×1080 H.264 video (~8MB)
Marquee visual for the hero: a screenshot or 10-15s silent loop of the Sharon Fronk CRM / lead dashboard — every visitor action, every chat conversation, every lead in one place. The actual moat, surfaced where the splat viewer used to live.
The full real-estate platform, one operator on the line.
Every site, every integration, every line of code — me. No agency handoffs, no platform overlords, no account-manager queue. Custom IDX, AI chat, lead dashboards, custom CRMs, backend tooling — the whole infrastructure stack delivered and supported by one person, remotely, anywhere in the US.
- Custom-coded IDX websites.
- No templates, no platform lock-in, no shared infrastructure. Hand-coded around your brand, your MLS, the way your buyers actually search. Source-code yours after the 12-month minimum.
- AI chat with human takeover.
- Anthropic Claude trained on your listings. When intent crosses the threshold, the conversation pages you in real time. No more sifting form submissions for the one real buyer.
- Managed workstation, bundled.
- Mini PC + dual monitors + full security stack (BitLocker, Bitdefender EDR, NextDNS, Proton Pass). Hot-spare hardware program. AnyDesk remote support in seconds. Yours after 12 months.
- Hyperlocal community pages.
- Per-town editorial pages with real, current market metrics — avg price, YoY change, listing count, school district detail. SEO content that ranks for "homes in your town".
- Marketing, SEO & ongoing care.
- Monthly performance reports, local SEO, Google Business Profile, paid social on Expand+. Site bug at 5pm before tomorrow's open house? Text me. Same-day SLA.
- Live MLS sync, compliance handled.
- Plug your site directly into RESO Web API. Listings refresh every 15 minutes. IDX §11 + Fair Housing structure baked in from day one. No markup fee, no branding hijack, no platform overlords.
- Agent operations CRM (AssistantDB).
- A second product, bundled with Refine. AI Morning Briefing, drag-and-drop pipeline kanbans, drip approval queue, two-way Google Calendar + Twilio SMS + Resend email, AI-drafted seller presentations, multi-offer comparison, open-house kiosk mode. Sharon Fronk reports hours of her workday back.
- Lead & visitor analytics.
- Every visitor session, every lead source, every chat conversation logged and surfaced in your dashboard. Monthly reports show what's actually converting — real lead attribution, not vanity metrics. Sharon's site: 2 inbound leads + Page 1 Google ranking in 60 days.
- Backend tooling & automation.
- Internal tools, custom integrations, automation pipelines, monthly market-report generation, synthetic monitoring, scheduled MLS deltas. The unglamorous infrastructure that keeps the front-end honest.
The proof isn't a deck. It's a Howard Hanna agent's site, live with 3,070 listings.
Custom IDX, hyperlocal community pages, AI chat with human takeover, AND AssistantDB — the agent operations CRM Sharon runs her day on. Same stack you'd get, same operator on the line.
- Real leads captured
0 inbound from the site · first 60 days - Active listings
0 live MLS sync · 15-min refresh - Google ranking Page 1 indexed local terms · growing weekly
- Sharon's time back Hours per day AssistantDB CRM · action queue + drip approval
/public/work/sharon/proof-hero.jpg · or /public/work/sharon/proof-hero.mp4
1440×900 image · or 1920×1080 H.264 video (~8MB max)
Marquee proof asset for the Sharon case anchor on the homepage. A 10-15s silent loop of the live site (drag the map → click a listing → photo lightbox opens) reads as the strongest possible proof. Single hero screenshot works too.
/public/photos/sharon-fronk.jpg
~800×800 square (portrait), or 1440×900 landscape (a screen / video)
Sharon's portrait when she sends one — drops in cleanly here. Or a 10-15s silent loop of her on a video call with a buyer, scrolling the AI chat conversation, etc. Whatever proves 'real Howard Hanna agent talking about real software' best.
Tom built me a custom MLS-backed real-estate site with features the templated agent platforms don't even attempt — full property search with map, AI chat that hands off to me when leads need a human, a CRM dashboard wired into every visitor action, real IDX compliance. He explained every choice as he went, never padded scope, and the result is faster and more useful than the big listing sites. Genuinely impressive.
Four steps. No mystery, no hand-offs.
From the first call to month thirty-six, one person is on the line. Here's the path from "we should probably do something about the site" to a live, custom MLS site that you own.
- 01
Discover
20-min call. Free. We talk about your business, your current platform, what's working and what's not. Sometimes the right answer is "stay on Sierra," and I'll tell you if it is.
- 02
Quote
Fixed-price written quote within 48 hours. The plan that fits your stage, the timeline, the scope, the math. No mystery line items.
- 03
Build & ship
Weekly demos on Zoom. You see real progress every week, not slide decks. Launch within 3–6 weeks (Reach or Refine) or 6–12 weeks (Expand or Anchor).
- 04
Care
30 days of free post-launch refinement, then ongoing care under your plan's SLA. Site bug before an open house? Text me. After your minimum, you're month-to-month and the workstation is yours.