Reach Refine · For small business

Your business. Your software. Owned outright.

Custom websites, booking systems, customer databases, and back-office automation for small businesses. Built by one operator end-to-end — every line of code, every client call. The alternative to Squarespace, Wix, and the agency you can't afford.

Inquire about a custom build See what I build
Plans from $299/mo · scoped per business Same-business-day reply · Mon–Fri Taking on 2 projects · Q3 2026
Capabilities · what I build for small business

Custom software for small business, one operator on the line.

Every site, every integration, every line of code — me. No agency handoffs, no vendor support queue, no template platform overlords. Custom websites, booking, customer database, automation, remote IT — the whole digital backbone delivered and supported by one person, remotely, anywhere in the US.

Custom websites.
Hand-coded around your business, not a template. Owned outright after 12 months — domain, code, content, everything. The end of paying Squarespace forever.
Booking & scheduling.
Embed Cal.com on day one, upgrade to a custom Supabase + Stripe booking pipeline when volume demands it. Confirmations + reminders via Twilio SMS and Resend email. Yours.
Customer database.
The customer file every small business needs and nobody has. Names, contact history, notes, automated follow-ups, tagged segments. Built on Postgres — your data, not a vendor's.
Workflow automation.
Monthly reports, automated invoicing, vendor onboarding, scheduled tasks, internal tools. The unglamorous infrastructure that turns spreadsheets-and-prayer into an operation that runs itself.
Remote IT support.
Splashtop on the computer you already own — I see your screen in seconds when something breaks. Password manager setup, backups configured, basic security hardening. No hardware shipped, software-only.
Payments & e-commerce.
Stripe integration for one-off charges, subscriptions, invoices, or a full storefront. Inventory tracking on Supabase. No Shopify monthly fees, no platform cut on every transaction. Custom-fit to your pricing.
Why custom code beats the templates

Three reasons a custom build is worth more than $20/mo.

Squarespace, Wix, Webflow, and Shopify are good products. For a lot of small businesses they're the right answer. But once your operation has a specific shape — a booking flow you've refined, a customer file you actually use, a workflow nobody else has — the templates start fighting you. Here's what changes when you stop renting.

  1. Owned vs rented

    If you stop paying Squarespace, your site goes dark. If you stop paying me, you keep the site.

    After your 12-month minimum, the source code is yours. Domain in your name from day one. Database under your account. If we ever part ways, you walk away with everything functional — not a "you can export your content as a ZIP" PDF, a working site you or any developer can keep running.

  2. Custom-fit vs template-stretch

    Squarespace makes you bend your business to fit their template. I bend the code to fit your business.

    Custom forms wired to your actual workflow. A booking system that knows your real availability rules, not generic timeslots. A customer file that tracks the fields you actually use. Automation that matches your operation, not a generic CRM's idea of what your operation should be.

  3. One operator vs vendor support queue

    Site bug at 5pm before a busy Saturday? Text me. I see your screen in seconds via Splashtop.

    No ticket numbers. No tier-1 chat agent reading a script. No "we'll escalate this to engineering, expect a reply in 5-7 business days." The same person who wrote the code picks up the phone. That's the whole point of working with a one-operator studio instead of an agency or a platform vendor.

Pipeline · Q3 2026

The first small-business case study could be yours.

Reach Refine just opened the small-business lane. The first cohort of SMB clients gets a discount on the build, priority calendar access, and their case study runs first on this page when it ships. If you're a small business that's outgrown Squarespace, this is the moment to inquire.

  • Pipeline discount — 15% off the first 6 months for the first three SMB clients on this lane
  • Priority calendar — your build skips the queue; we kick off within 2 weeks of contract
  • Featured case — your business is the headline case on /business/work after launch
  • Founder pricing locked — your monthly never increases for as long as you stay subscribed
Inquire about the pipeline slot See the work page
How it works · small business

Four steps. No mystery, no hand-offs.

From the first call to month thirty-six, one person is on the line. Here's the path from "we should probably do something about our setup" to a live custom website plus the back-office systems that actually run your operation.

  1. 01

    Discover

    Free 20-min Zoom. We talk about your business, what you do day-to-day, what software you fight with, what would actually move the needle. Sometimes the right answer is "stay on Squarespace and add Cal.com" — I'll tell you if it is.

  2. 02

    Quote

    Fixed-price written quote within 48 hours. The plan that fits your business, the timeline, the scope, the math. No mystery line items, no "starting at" weasel wording. If the scope grows during the build, we re-scope explicitly.

  3. 03

    Build & ship

    Weekly demos on Zoom. You see real progress every week, not slide decks. Custom website on Refine's smallest tier launches in 3–4 weeks. A full website + booking + customer database takes 6–10 weeks. Bigger operations: scope-dependent.

  4. 04

    Care

    30 days of free post-launch refinement, then ongoing care under your plan's SLA. Site bug at 5pm before a busy Saturday? Text me — I see your screen in seconds via Splashtop. After your minimum, you're month-to-month and the code is yours.

Ready to stop renting your software?

Inquire to scope a custom build.

Free 20-minute call. We'll talk through your business, your current setup, and what would actually move the needle. If we're a fit, I'll send a written proposal in 48 hours. If we're not, I'll point you toward whatever IS the right answer — even if it's not me.

Inquire about a custom build Or call +1 (518) 406-0158