Pricing · Real-estate

Subscription that actually owns what you pay for.

Four tiers from $599/mo to $4,995/mo, plus a one-time buyout from $25K. Every plan ships custom-coded — no templates, no shared infrastructure. Source-code ownership baked in. Workstation bundled from Refine up.

Refine · most chosen · $1,495/mo 12-mo minimum · source-code yours after

  • Reach

    Solo agents · 4–10 deals/yr

    A real custom site at the same monthly as Sierra or BoomTown — and you actually own it.

    $599 /month

    $10K+ build value · yours after 12 months

    12-month minimum

    Start with Reach

    For newer agents who want to stop renting:

    • Custom 5-page IDX-integrated website — Home, Search, Communities (1), About, Contact
    • Live property search — filters for price, beds, baths, type, school district
    • Saved searches with email alerts
    • AI home valuation tool — captures seller leads with comp scoring
    • Lead capture forms wired to your CRM (FUB, kvCORE, Chime)
    • On-page SEO + schema + analytics
    • Domain + hosting + SSL in your name
    • 15-min MLS data sync
    • 1.5 hrs/month of edits and updates
    • Monthly performance email + quarterly strategy call
    • Direct text/call access · same-day SLA
    • Source code yours after the 12-month minimum

    Sierra Interactive and BoomTown run $300–$600/mo for templated sites you never own. Reach is the same monthly, custom-coded, and yours forever after the minimum.

  • Expand

    Real-estate teams · 2–8 agents

    For teams who want every agent represented and every lead routed correctly.

    $2,995 /month

    $35K+ build value · 8 agent profiles included

    12-month minimum

    Book a team consult

    Everything in Refine, plus:

    • Individual agent profile pages — up to 8 included (additional $50/mo each)
    • Lead routing rules — round robin, geographic, listing-type, custom
    • Team branding system — logo, color, type, brand guide PDF
    • Transaction milestone tracking (FUB, kvCORE, Chime, Sierra, BoomTown)
    • Local SEO + Google Business Profile management
    • Social media management (FB + IG, 12 posts/month)
    • Monthly market report blog post (researched, 800+ words)
    • Up to 6 hrs/month of edits and updates
    • Monthly performance email · monthly team strategy call
    • Quarterly business review with metrics dashboard
    • Tier 2 managed workstation (lead agent) — premium IPS + 1080p webcam

  • Anchor

    Boutique brokerages · 10–30 agents

    Your brokerage's entire digital infrastructure, run by one person who picks up the phone.

    $4,995 /month

    $55K+ build value · 25 agent profiles included

    12-month minimum

    Book a discovery call

    Everything in Expand, plus:

    • Brokerage-level branding and design system
    • Up to 25 agent profiles (additional $40/mo each)
    • Recruiting page for new agents with application forms
    • Multi-agent lead management dashboard
    • Custom reporting (lead volume, source, conversion by agent)
    • Integration with brokerage CRM + transaction management
    • Featured listings rotation across the brokerage site
    • Open house scheduling + promotion tools
    • Paid social ad management (FB + IG) — spend billed at cost
    • 2 SEO blog posts per month (800+ words each)
    • Email marketing setup + monthly newsletter
    • Up to 10 hrs/month of edits and updates
    • Weekly 30-min strategy call · quarterly business review
    • Tier 3 premium workstation — i7, 32GB, dual 27″ 1440p
Bundled from Refine up

Nobody else bundles the IT. This is the differentiator.

Sierra and BoomTown sell you a templated site and leave you fighting your laptop. Luxury Presence builds beautiful sites and stops there. Reach Refine bundles a fully-configured, managed business workstation into every plan from Refine up.

  • Hardware

    • Lenovo / HP / Dell business Mini PC (i5 or i7, 16–32GB)
    • Two monitors (24″ 1080p → 27″ 1440p, tier-dependent)
    • Keyboard, mouse, webcam, mic, USB hub, surge strip
    • Hot-spare inventory — replacement ships overnight
    • Yours to keep after the minimum term

  • Security stack

    • Windows 11 Pro · BitLocker encryption · standard-user lockdown
    • Bitdefender GravityZone real EDR
    • NextDNS network-level filtering
    • Proton Pass for every password + 2FA code
    • Patches pushed automatically from my dashboard

  • Support

    • Remote access via AnyDesk — I see your screen in seconds
    • Email + phone + emergency line, response SLA per tier
    • Zoom for scheduled calls
    • Weekly fleet monitoring + monthly status report
    • Quarterly password rotation + access review

Why it matters for agents: open-house morning, the laptop won't boot, the lockbox needs a code, the MLS app crashes. With a managed workstation, I'm on your screen in seconds via AnyDesk and a hot-spare unit ships overnight if hardware actually fails. That's the part Sierra, BoomTown, and Luxury Presence don't offer at any tier.

Compare every plan

The full feature matrix. Nothing hidden.

  Reach $599/month Refine $1,495/month Expand $2,995/month Anchor $4,995/month
Real-estate website
Custom-coded IDX website (you own it) ✓ ✓ ✓ ✓
Pages included Up to 5 Up to 8 Up to 12 Unlimited
Mobile-responsive + WCAG accessible ✓ ✓ ✓ ✓
Live property search + filters ✓ ✓ ✓ ✓
Saved searches + email alerts ✓ ✓ ✓ ✓
AI home valuation tool ✓ ✓ ✓ ✓
Cross-MLS price history per listing — ✓ ✓ ✓
Agent's Picks editorial layer — ✓ ✓ ✓
Hyperlocal community pages +$300 ea 3 incl 6 incl 12 incl
Source code ownership ✓ ✓ ✓ ✓
AI chat & lead handoff
AI chat with human takeover Add-on ✓ ✓ ✓
Lead qualification + paging Add-on ✓ ✓ ✓
Marketing & content
Local SEO + Google Business Profile Add-on Add-on ✓ ✓
Social media (FB + IG, posts/month) — — 12 16
Monthly market report blog post — — 1/mo 2/mo
Paid ad management — — Add-on ✓
Email marketing + newsletter — — Add-on ✓
Team & multi-agent
Individual agent profiles 1 1 Up to 8 Up to 25
Lead routing rules — — ✓ ✓
Multi-agent lead management dashboard — — Basic ✓
Recruiting page for new agents — — Add-on ✓
Managed workstation & IT
Managed workstation included — Tier 1 Tier 2 Tier 3
BitLocker + EDR + Proton Pass + NextDNS — ✓ ✓ ✓
AnyDesk remote support — ✓ ✓ ✓
Hot-spare program (overnight replacement) — ✓ ✓ ✓
Workstation yours after minimum term — ✓ ✓ ✓
Support & service
Edits & content updates included 1.5 hr/mo 3 hr/mo 6 hr/mo 10 hr/mo
Response SLA Same-day Same-day Same-day Same-day
Direct text/call access ✓ ✓ ✓ ✓
Monthly performance email ✓ ✓ ✓ ✓
Strategy call Quarterly Monthly Monthly Weekly
Quarterly business review ✓ ✓ ✓ ✓
Add-ons · à la carte + bundle

Bolt anything onto any plan.

Priced for the Upstate NY / Capital Region market, not coastal-agency rates. Anything below adds onto an active subscription or buyout. For listing marketing, the bundle below saves ~50% over picking line items one by one.

Featured · ~50% savings

Listing Marketing Pack

One-and-done per-listing marketing

Everything you need to launch and sell a listing across every channel — captured, shot, embedded, promoted, and tracked. Most clients on Refine and up pick this for every active listing because the savings compound fast.

  • Drone aerial photography 5–10 edited aerial shots · exterior + neighborhood context · Part 107 compliant
  • 3D Gaussian Splat tour Capture + .ksplat conversion + CDN hosting + embed on listing page
  • Matterport tour integration Embed + optimize agent-supplied Matterport tour (if applicable)
  • Listing video walkthrough Integration of agent-supplied video with web optimization
  • Just-listed + just-sold campaign 4–6 posts across platforms with custom graphics
  • Open house promotion Email blast + social + dedicated landing page · 1 event
Add to your next listing

Or pick line items individually

  • Single-property landing page Custom landing for luxury or featured listings
    $400
  • Drone aerial photography 5–10 edited aerial shots · exterior + neighborhood · Part 107 compliant
    $250 / listing
  • 3D listing tour (Gaussian Splat) Photoreal walk-through capture + .ksplat + embed
    $250 / listing
  • Matterport tour integration Embed + optimize agent-supplied Matterport tour
    $250 / listing
  • Listing video walkthrough Embed + optimize agent-supplied video
    $150 / listing
  • Just-listed / just-sold campaign 4–6 posts across platforms with custom graphics
    $175 / listing
  • Open house promotion Email blast + social + landing page
    $150 / event
  • Agent video bio Scripted, shot, edited · one-time premium asset
    $750
  • Community guide page Deep, researched, hyperlocal SEO content per town
    $300 / community
  • AI chat for Reach tier Bring the Refine-tier AI chat into a Reach site
    +$200/mo
  • Reverse prospecting setup Technical CRM-side automation, runs unattended
    $300 setup
  • Market report automation Monthly automated reports for your sphere of influence
    $495 setup
  • Custom CRM integration Beyond standard FUB / kvCORE / Chime hooks
    $750 setup
Prefer to own outright

Pay once, walk away.

Pay upfront, own the asset, no monthly. Same custom build, same IDX compliance, same source-code ownership. Just no subscription. Makes sense for brokerages with finance teams that prefer capital expenses, or anyone who wants to decouple from ongoing service.

  • Discovery → design → build → launch → walk away with everything
  • Full IDX integration with 15-min MLS sync
  • Up to 12 pages (solo / team) · unlimited (brokerage)
  • AI chat with human takeover · home valuation tool
  • Hyperlocal community pages · agent's-picks editorial layer
  • Custom CRM coordination layer with versioned event contract
  • Lighthouse 98+ · synthetic monitoring · bidirectional uptime watchdog
  • Optional Care subscription after launch ($399–$499/mo) for ongoing edits

Most clients save money long-term with a subscription, since ongoing care is bundled. Buyout makes sense when ownership structure or finance preference rules out the monthly path.

Real-estate-specific FAQ

The questions agents actually ask before signing.

Why is Reach $599/mo when Sierra and BoomTown are $300–$600?

Same monthly range, but you get a custom-coded site (not a template shared with thousands of other agents) and you own the source code after 12 months. Sierra and BoomTown never let you take the site with you — you're renting forever.

What's actually in Reach vs Refine?

Reach = custom 5-page IDX site, search, valuation, lead capture, ongoing care, no AI chat takeover, no managed workstation, 1.5 hrs/mo edits. Refine = full Sharon-Fronk-equivalent: up to 8 pages, hyperlocal communities, AI chat with human takeover, cross-MLS price history, agent's-picks editorial layer, managed workstation, 3 hrs/mo edits.

Can I start on Reach and upgrade to Refine later?

Yes — that's the design. Upgrade anytime; the new tier kicks in next billing cycle, no re-onboarding fees. The Refine-tier minimum starts from the upgrade date. Most Reach clients upgrade within their second year as production grows.

Will my site work with my brokerage's brand requirements?

Yes. Howard Hanna, Keller Williams, RE/MAX, Compass, Coldwell Banker, or independent — the site is built to comply with your brokerage's branding, disclosure, and digital marketing rules. We confirm requirements during discovery.

What's IDX and why do I need it?

IDX (Internet Data Exchange) lets your site display all listings from your local MLS, not just your own. Without IDX, buyers landing on your site only see your personal listings. With IDX, your site becomes a full search experience that keeps buyers on your domain instead of sending them to Zillow.

How long does the build take?

Reach: 3–5 weeks. Refine: 4–6 weeks. Expand: 6–8 weeks. Anchor: 8–12 weeks. The first month or two of the subscription covers the build; you see weekly demos starting in week one.

Will I lose my SEO if I switch from my current site?

No. Every existing URL gets 301-redirected to its new equivalent. SEO migration is part of every build, not an add-on.

What happens to my leads when I cancel?

You take everything — domain, source code, lead history, content. Leads live in your CRM, not on my server. After the minimum you can cancel any month with 30 days notice and the site keeps working.

Why is a managed workstation bundled into Refine, Expand, and Anchor?

Because I can't promise security, uptime, or fast support on a device I don't control. The hardware is a small piece of the value — what you're paying for is the security configuration, patch management, AnyDesk remote support, and a hot-spare program. After the minimum, the workstation is yours.

How do payments work?

Subscriptions: monthly Stripe charge, first month due on signing. Refine/Expand/Anchor also include a one-time $99 workstation deployment fee. Buyout projects: 30% on signing, 40% at midpoint demo, 30% at launch.

Ready to talk?

Stop renting your digital storefront.

Free 20-minute call. We'll talk through your business, your current platform, and what would actually move the needle. No pitch, no pressure. Sometimes the right answer is "stay on what you have" — I'll tell you if it is.

Book a free call Or call +1 (518) 406-0158